Colin Johanson - Guild Wars 2 (ArenaNet/NCSOFT)
Building a Community Focused Game
This presentation will focus on the design decisions and challenges you face in attempting to build a community focused game in the online game space. Taken through the lens of the Guild Wars franchise in particular, the presentation will discuss how making community the focus of your game affects decisions you make about over-all vision, day-to-day design, and monetization of the title.
Colin Johanson is the Game Director for the Guild Wars 2 franchise. He has produced content for Guild Wars Prophecies, Factions, Nightfall, Eye of the North, and was the Lead Designer on the Guild Wars: Bonus Mission Pack campaign. A game industry veteran with more than 16 years of experience, Johanson worked for Mythic Entertainment (now EA Mythic), Zipper Interactive, Games Workshop, and Interworld Productions for America Online’s game channel prior to joining ArenaNet. Colin prefers not to swing a sword again and again.